Understanding Cisco organization and operation, setting up the goals that can fit the Cisco mode of operation, build a verified value proposition for Cisco and understand the key focus areas
GO TO MARKET WITH CISCO
Define and identify the best Cisco internal audience for the business cooperation and map the relevant teams, people, activities and channels.
Based on the goals and mapping – propose an effective action plan that is tailored to the Solution Partner’s needs and resources.
If required, the service may be expanded to provide assistance with the actual execution of the plan.
BUSINESS COOPERATION WITH CISCO
Cisco, the worldwide leader in networking, has keen interest to develop joint business initiatives with 3rd party vendors who can provide innovative and complementary solutions in the fields of: Networking, Data Center & Virtualization, Unified Communications & Collaboration, Security, Smart Grid, and The Internet of Things
Small start-ups as well as large organizations can significantly gain by leveraging Cisco's brand, extensive sales operations field, and huge network of channel partners. Partnership with Cisco may take different forms and shapes to address both the partners' and Cisco's needs.
THE GTM SERVICE PROGRAM
To help its technology partners accelerate the business cooperation, Cisco established a unique Go To Market Planning & Execution program that is available to a selected number of partners.
NakiTech, as a Cisco registered partner, is proud to be chosen by Cisco to deliver the Go To Market support program for its selected technology partners.
To ensure effective cooperation and up-to-date information, NakiTech personnel was provided with an "employee level" access to Cisco internal general resources, internal web site, and directory.
The Go To Market support program in operation since mid-2012, is designed to provide Cisco's technology partners with:
Better understanding of Cisco’s organization and way of operation
Closer alignment with Cisco’s driving forces and motivations
Identify the relevant Cisco “leverage points” (people, channels, programs, etc.)
Determine possible activities to engage with the leverage points